Visual Semiotics ( Week 5 )

Today we have learned about Visual Semiotics.

Visual semiotic means a sign or a representation of something.The theory of visual semiotics are to observe,view,analyse and reflect of what is happening.It also can based on the evidences on data.

Visual semiotics ( sign ) can be formed when there have the signified (denotation) and the signifier (connotation).Denotation also means fact while the connotation is the representation or the interpretation.

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Here is the example of visual semiotics:

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Besides,gestalt mean the psychology of visual perception.Gestalt is a German word which means “form”,”shape” and “pattern”.It help people to increase their self-awareness to find a new perspective from a thing.

Examples of Gestalt:

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gestalt-figura-fundo-01-1

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Other than that,I also have learned about the technique of TEASA in when design things.T is for technique,E is for effect,A is for effect on audience,S is for symbolize and A is for alternative viewpoint.

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